MoMA Explainer: Collage Design & Animation for 30 sec spot
This piece was selected as a showcase project by Jamendo Music/Jamendo Licensing and featured on their social network (Yesss - Napoleon Dynamite moment).
Client: MoMA*
Creative Direction: Cameron Pierron
Design & Animation: Sachie Kikuchi
Initial sketch & moodboards
Although I was provided some reference videos and moodboards including detailed animations in a creative brief, I created bunch of moodboards to focus on elements I loved from the initial boards. We are always influenced by somebody or something already existing but they aint exact representation of how we see things, are they? This is is just one of my workflows to create fresh look unique to each project.
Motion Test
While I was working on this project, Erin asked me to create a short video for her funky dad, Brian’s 70s birthday. I used this opportunity as a mini motion test.
You can watch the video in full with sound here (click) at your own risk.
*This work was created as an assignment for Motion Science Inc.
All work is speculative, and created for educational purposes.