Nidecker Escape Series 2021/2022
Client: Nidecker
Production: Nidecker
Cinematography: Sam McMahon
Design & Animation: Sachie Kikuchi
Project Overview
Our goal for this project is to produce a product promo short that effectively showcases the unique features of Nideker's New Escape Series.
Ideation/Execution
The client requested textured designs and overlapping layers, incorporating both existing footage and newly shot footage during the design/animation process. Due to weather constraints, the production and post-production processes had to be carried out simultaneously, presenting a unique challenge in designing as we went. To enhance the mountain sports atmosphere and represent the product series, I integrated graphics used in snowboarding into the videos, culminating in a simple logo animation that aligned with the brand guidelines.